Sustainable fashion can be simply defined as clothing and accessories that are manufactured, marketed and used in the most sustainable manner taking into account both environmental and socio-economic aspects.
We @ GRATITUDE KOLORS, primary started to do only sustainable fabrics to begin with where our journey started with SWF, an Organic Home Linen Brand from the Miami and started with them the digitally printed 100% Organic Linen Printed Cushions, Napkins and Table Cloths ..
Sustainability is an approach that considers the inter-connected ecological, social and economic dimensions of systems and processes towards a harmonious and peaceful future.
Sustainability is no more a shibboleth, but a practice to be cultivated. Organisations have been trying in various ways to maintain an equilibrium, by minimising exploitation of natural resources and reducing impact on the environment, and all this while maintaining a socio-economic sanctity. Sustainability is an initiative towards showcasing these efforts, and spreading awareness about the innovative ways that organisations are grappling with sustainability.
GK, we work with mills in Down South in a State of Tamil Nadu, India and where we can able to source all the all-Sustainable Fabrics and Fibres and with quicker lead times being in to two decades in this industry.
We also work on “Deadstock” and used fabrics which is leftover, remnant, or scrap fabric—conventionally considered useless, last season, unsalable. Almost literally, deadstock. Mostly 60-80% of a garment impact on sustainability depends on the choices made at design and development stage.
To become a sustainable manufacturer, we look for similar brands and designers, where you need to design anticipating the impact further along in the supply chain, be it at the sourcing, production and packaging phase. To achieve that you will need to learn the different facets of sustainability and efficiently communicate and collaborate with partners in the development process who also need to be educated on sustainable practices and can align with your vision.
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